Functional, stylistic and pragmatic features of Spanish-language humour (based on the multimodal digital corpus)

Abstract

The article explores the functional, stylistic and pragmatic features of Spanish-language humour in the context of globalisation and digital communications. Particular attention is paid to the analysis of humorous posts on social networks, which demonstrate how irony and sarcasm serve as social criticism, cultural adaptation and a means of creating an emotional connection with the audience. It is shown that Spanish-language humour, thanks to its unique stylistic techniques, adapts to the digital space, supporting national identity and intercultural communication. The study provides examples of humorous publications that illustrate the use of wordplay, ironic contrast and rhetorical devices to create a comic effect.