GENDER EQUALITY IN THE MEDIA: CORPUS ANALYSIS

Abstract

The article focuses on the study of GENDER EQUALITY and its verbalization in the media, highlighting it as a key topic in human rights and social progress. Using corpus analysis using Sketch Engine, the study explores HOW GENDER EQUALITY discourse is constructed and disseminated in media texts.

Using the European Institute for Gender Equality (EIGE) Gender Equality Index as a tool to monitor progress on gender equality in the EU. The literature review traces the evolution of interest in gender equality, from early feminist theories to contemporary research on global equality. Discourse analysis in media texts was conducted using web corpora available through Sketch Engine. It was determined that the most frequently discussed topics touch multi-topic, politics and government, science, business, culture, entertainment, education, religion, health, nature, and environment. The results show a significant preponderance of mentions of women over mentions of men, indicating a gender gap in innovation and leadership. The article emphasizes the role of media as a means of social change, especially in the context of new media, and emphasizes the acuteness of the problem of gender equality in developing countries. The conclusion emphasizes the importance of the media in shaping public attitudes and supporting gender equality.